Mashable points out the top green initiatives using social media this summer, check it out here:
Showing posts with label twitter. Show all posts
Showing posts with label twitter. Show all posts
Tuesday, June 23, 2009
Tuesday, June 16, 2009
Twitter isn't making money, but....via USA Today
Twitter isn't making money but @DellOutlet Is
It seems the Twitter guys aren't in any real hurry to come up with a business plan for making money. But Twitter is helping Dell sell computers.
Dell said it has earned more than $2 million in revenue at@DellOutlet since 2007, attributed directly to the company's Twitter activity.
"We’ve surpassed $2 million in revenue in terms of Dell Outlet sales, but we’re also seeing that it’s driving interest in new product as well," Stefanie Nelson wrote just after midnight Friday in the official Dell corporate blog. "We’re seeing people come from @DellOutlet on Twitter into the Dell.com/outlet site, and then ultimately decide to purchase a new system from elsewhere on Dell.com.
If we factor those new system purchases that come from @DellOutlet, we’ve actually eclipsed $3 million in overall sales."
That's a drop in the bucket for a multil-billion company like Dell, of course. But it suggests all sorts of possibilities for how Twitter may ultimately earn some loot.
The Dell Outlet sells refurbished Dell products at a discount. "But inventories fluctuate," Nelson writes "making it difficult to know when products are available or on sale. Dell Outlet uses Twitter as a way to message out coupons, clearance events and new arrival information to those looking for Dell technology at a discounted price." Nelson says @DellOutlet has more than 600,000 followers who offer retweet some of the best deals.
We're exploring different ways to "build our reach," she says.
Dell moved gingerly back in 2007 as it started experimenting with Twitter. Nelson says Dell didn't want to do anything improper at the time so it emailed Twitter for guidance "We didn't want to be blacklisted," she says. Dell heard back from Twitter's Biz Stone who said, "please go for it."
Though there weren't any specifics Nelson could reveal publicly, she told me that Twitter these days is soliciting feedback from Dell and that the two companies are testing out new features. Who knows? Maybe Twitter will get around to that business model, sooner rather than later?
By Ed Baig USA Today
It seems the Twitter guys aren't in any real hurry to come up with a business plan for making money. But Twitter is helping Dell sell computers.
Dell said it has earned more than $2 million in revenue at@DellOutlet since 2007, attributed directly to the company's Twitter activity.
"We’ve surpassed $2 million in revenue in terms of Dell Outlet sales, but we’re also seeing that it’s driving interest in new product as well," Stefanie Nelson wrote just after midnight Friday in the official Dell corporate blog. "We’re seeing people come from @DellOutlet on Twitter into the Dell.com/outlet site, and then ultimately decide to purchase a new system from elsewhere on Dell.com.
If we factor those new system purchases that come from @DellOutlet, we’ve actually eclipsed $3 million in overall sales."
That's a drop in the bucket for a multil-billion company like Dell, of course. But it suggests all sorts of possibilities for how Twitter may ultimately earn some loot.
The Dell Outlet sells refurbished Dell products at a discount. "But inventories fluctuate," Nelson writes "making it difficult to know when products are available or on sale. Dell Outlet uses Twitter as a way to message out coupons, clearance events and new arrival information to those looking for Dell technology at a discounted price." Nelson says @DellOutlet has more than 600,000 followers who offer retweet some of the best deals.
We're exploring different ways to "build our reach," she says.
Dell moved gingerly back in 2007 as it started experimenting with Twitter. Nelson says Dell didn't want to do anything improper at the time so it emailed Twitter for guidance "We didn't want to be blacklisted," she says. Dell heard back from Twitter's Biz Stone who said, "please go for it."
Though there weren't any specifics Nelson could reveal publicly, she told me that Twitter these days is soliciting feedback from Dell and that the two companies are testing out new features. Who knows? Maybe Twitter will get around to that business model, sooner rather than later?
By Ed Baig USA Today
Wednesday, January 28, 2009
It's a Living
Thought leader Charlene Li just posted a new presentation, “The Future of Social Networks,” in which she gives more concrete examples that social networking will be as ever-present as “air.” Cool stuff, especially when you consider the there are more than 1 billion people online worldwide, and Facebook is growing by leaps and bounds internationally as well as here in the U.S.
Also chiming in with advice to harness these billions of users, Kevin Rose, founder of Digg and cofounder of Revision3, posted “10 Ways to Increase Your Twitter followers” yesterday on TechCrunch. This web celebrity has more than 88,000 followers on Twitter making him the second-most followed after President Obama. In 2008 Twitter grew by 664% creating an opportunity that any company worth its salt can’t ignore.
But the million-dollar question is: how do we as marketing professionals use these social media tools to drive revenue, or are we forming these relationships simply to give consumers a closer look into what we’re really about? You can’t argue that if nothing else social networks are the ultimate PR tool, giving us yet another way to get the word out and make connections for ourselves and the brands we represent. After what I’m sure were hours of refreshing her Twitter page, this Mashable contributor gets us a bit closer to answering that question. “Top 40 Best Twitter Brands and the People Behind Them” lists companies -- including Dell, JetBlue, Chevrolet, and Starbucks – and great insights into how these mega brands are using Twitter to relate to their audiences. If you needed further evidence that social media is becoming like the “air” we breathe, this list of brands we interact with on a daily basis serve as the proof points.
Oh and while I was drafting this post…Demi Moore started a Twitter account http://twitter.com/mrskutcher. Happy tweeting!
Also chiming in with advice to harness these billions of users, Kevin Rose, founder of Digg and cofounder of Revision3, posted “10 Ways to Increase Your Twitter followers” yesterday on TechCrunch. This web celebrity has more than 88,000 followers on Twitter making him the second-most followed after President Obama. In 2008 Twitter grew by 664% creating an opportunity that any company worth its salt can’t ignore.
But the million-dollar question is: how do we as marketing professionals use these social media tools to drive revenue, or are we forming these relationships simply to give consumers a closer look into what we’re really about? You can’t argue that if nothing else social networks are the ultimate PR tool, giving us yet another way to get the word out and make connections for ourselves and the brands we represent. After what I’m sure were hours of refreshing her Twitter page, this Mashable contributor gets us a bit closer to answering that question. “Top 40 Best Twitter Brands and the People Behind Them” lists companies -- including Dell, JetBlue, Chevrolet, and Starbucks – and great insights into how these mega brands are using Twitter to relate to their audiences. If you needed further evidence that social media is becoming like the “air” we breathe, this list of brands we interact with on a daily basis serve as the proof points.
Oh and while I was drafting this post…Demi Moore started a Twitter account http://twitter.com/mrskutcher. Happy tweeting!
Subscribe to:
Posts (Atom)
