My post via http://www.nextstoryboard.com/
Wednesday, April 22nd, 2009
It’s raining tweets! Between the Ashton Kutcher- CNN race to 1 million followers and Oprah joining Twitter last week, the small SOMA start-up probably hasn’t been sleeping much.
A long time leader in terms of businesses using Twitter, Dell, launched a partnership with Brighter Planet to help power earthtweet, a platform which uses the #earthtweet tag to aggregate tweets about what you’re doing to celebrate Earth Day. Whether you’re hosting an event, or coming up with a unique way to conserve, your earthtweets will inspire others to get involved, and could even win participants a brand new Dell laptop.
On Earth Day, we’re bombarded with environmental marketing messages. As ReGeneration.org pointed out, the two leading green web sites Treehugger and Grist.org engaged in a war of the words this week. Grist argues that the barrage of green promises is ineffective. Treehugger argued that the accusation is counterproductive, and green efforts (although preferably would be implemented year round) should be always be encouraged. I side with Treehugger, any movement no matter how small towards the greater good of our planet should be applauded and encouraged.
Amanda Burke, Communications
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