Mashable points out the top green initiatives using social media this summer, check it out here:
Tuesday, June 23, 2009
Tuesday, June 16, 2009
New York Times Appoints Social Media Editor
Originally Posted: May 28, 2009
Another mashup or real time social news? In a characteristically innovative move the New York Times has appointed the first Social Media Editor, Jennifer Preston presumably to manage all things new media. Read Write Web blogger Marshall Kirkpatrick says,
“The New York Times has done an incredible job leveraging Twitter informally, it’s a virtual case study of how journalists can effectively use the medium. The company’s other social media moves include a long list of powerful APIs, great infographics (some leveraging user generated content), lots of video and a real-time stream of updates from the organization. The business side of the Times is in as much trouble as the rest of the newspaper industry, but many in the organization seem prepared to stake its future on innovation. It’s a lot of fun to watch.”
Lots of fun, indeed Marshall. While we applaud the New York Times for recognizing the need to take bold moves in a time where the industry is suffering and in need of solid leadership, hiring a new social media editor brings a lot of interesting questions to the fore. How does the NYT plan to engage the social media community? With roots deep in traditional journalism yet not a lot of participation in the new medium, how will Preston ignite a new strategy? Social media is inherently a two-way channel, how will Preston handle the blurring lines?
This is a definitely a bold move and we’re curious to see how the New York Times plans to mix the old with the new. Send us your thoughts.
Click here to read the full post from Read Write Web…
Amanda Burke, Communications via Next StoryBoard
Twitter isn't making money, but....via USA Today
Twitter isn't making money but @DellOutlet Is
It seems the Twitter guys aren't in any real hurry to come up with a business plan for making money. But Twitter is helping Dell sell computers.
Dell said it has earned more than $2 million in revenue at@DellOutlet since 2007, attributed directly to the company's Twitter activity.
"We’ve surpassed $2 million in revenue in terms of Dell Outlet sales, but we’re also seeing that it’s driving interest in new product as well," Stefanie Nelson wrote just after midnight Friday in the official Dell corporate blog. "We’re seeing people come from @DellOutlet on Twitter into the Dell.com/outlet site, and then ultimately decide to purchase a new system from elsewhere on Dell.com.
If we factor those new system purchases that come from @DellOutlet, we’ve actually eclipsed $3 million in overall sales."
That's a drop in the bucket for a multil-billion company like Dell, of course. But it suggests all sorts of possibilities for how Twitter may ultimately earn some loot.
The Dell Outlet sells refurbished Dell products at a discount. "But inventories fluctuate," Nelson writes "making it difficult to know when products are available or on sale. Dell Outlet uses Twitter as a way to message out coupons, clearance events and new arrival information to those looking for Dell technology at a discounted price." Nelson says @DellOutlet has more than 600,000 followers who offer retweet some of the best deals.
We're exploring different ways to "build our reach," she says.
Dell moved gingerly back in 2007 as it started experimenting with Twitter. Nelson says Dell didn't want to do anything improper at the time so it emailed Twitter for guidance "We didn't want to be blacklisted," she says. Dell heard back from Twitter's Biz Stone who said, "please go for it."
Though there weren't any specifics Nelson could reveal publicly, she told me that Twitter these days is soliciting feedback from Dell and that the two companies are testing out new features. Who knows? Maybe Twitter will get around to that business model, sooner rather than later?
By Ed Baig USA Today
It seems the Twitter guys aren't in any real hurry to come up with a business plan for making money. But Twitter is helping Dell sell computers.
Dell said it has earned more than $2 million in revenue at@DellOutlet since 2007, attributed directly to the company's Twitter activity.
"We’ve surpassed $2 million in revenue in terms of Dell Outlet sales, but we’re also seeing that it’s driving interest in new product as well," Stefanie Nelson wrote just after midnight Friday in the official Dell corporate blog. "We’re seeing people come from @DellOutlet on Twitter into the Dell.com/outlet site, and then ultimately decide to purchase a new system from elsewhere on Dell.com.
If we factor those new system purchases that come from @DellOutlet, we’ve actually eclipsed $3 million in overall sales."
That's a drop in the bucket for a multil-billion company like Dell, of course. But it suggests all sorts of possibilities for how Twitter may ultimately earn some loot.
The Dell Outlet sells refurbished Dell products at a discount. "But inventories fluctuate," Nelson writes "making it difficult to know when products are available or on sale. Dell Outlet uses Twitter as a way to message out coupons, clearance events and new arrival information to those looking for Dell technology at a discounted price." Nelson says @DellOutlet has more than 600,000 followers who offer retweet some of the best deals.
We're exploring different ways to "build our reach," she says.
Dell moved gingerly back in 2007 as it started experimenting with Twitter. Nelson says Dell didn't want to do anything improper at the time so it emailed Twitter for guidance "We didn't want to be blacklisted," she says. Dell heard back from Twitter's Biz Stone who said, "please go for it."
Though there weren't any specifics Nelson could reveal publicly, she told me that Twitter these days is soliciting feedback from Dell and that the two companies are testing out new features. Who knows? Maybe Twitter will get around to that business model, sooner rather than later?
By Ed Baig USA Today
Wednesday, April 29, 2009
We Rule- Kevin Rose on the Democratization of Media from Ad:Tech San Francisco
Last week I stopped by the Ad:Tech San Francisco keynote with Wired editor-in-chief Evan Hansen interviewing Digg founder Kevin Rose on the affect that consumer generated media is having on the advertising industry. Rose summed it up pretty clearly by saying, "dead tree media is...dead", an appropriate statement when you consider the audience. Rose often has said that the democratization of media is the reason for this shift, empowering people to ”elevate content regardless of source”.
Rose went on to explain how the change in content is evolving. Using Walt Mossberg as an example he said, "It's not necessarily about the destination site, he can move his fans and readers in any direction." Meaning, that Mossberg has built a dedicated Twitter audience who will read his content whether it’s in the Wall Street Journal, on his personal blog, or written in chalk on the sidewalk.
He went on to drop hint after hint about Digg’s intentions to, “put a stake in the ground in the next few months” with a focus on “real time” media, but reiterated time and again that he “didn’t want to get into the details at this point.” Stay tuned for big changes from Digg…
I agree with Rose that the print industry has seen better days, but focusing on bright spots like video, interactive ads and social media programs will be the golden ticket.
It’s Raining Tweets on Earth Day
My post via http://www.nextstoryboard.com/
Wednesday, April 22nd, 2009
It’s raining tweets! Between the Ashton Kutcher- CNN race to 1 million followers and Oprah joining Twitter last week, the small SOMA start-up probably hasn’t been sleeping much.
A long time leader in terms of businesses using Twitter, Dell, launched a partnership with Brighter Planet to help power earthtweet, a platform which uses the #earthtweet tag to aggregate tweets about what you’re doing to celebrate Earth Day. Whether you’re hosting an event, or coming up with a unique way to conserve, your earthtweets will inspire others to get involved, and could even win participants a brand new Dell laptop.
On Earth Day, we’re bombarded with environmental marketing messages. As ReGeneration.org pointed out, the two leading green web sites Treehugger and Grist.org engaged in a war of the words this week. Grist argues that the barrage of green promises is ineffective. Treehugger argued that the accusation is counterproductive, and green efforts (although preferably would be implemented year round) should be always be encouraged. I side with Treehugger, any movement no matter how small towards the greater good of our planet should be applauded and encouraged.
Amanda Burke, Communications
Wednesday, April 22nd, 2009
It’s raining tweets! Between the Ashton Kutcher- CNN race to 1 million followers and Oprah joining Twitter last week, the small SOMA start-up probably hasn’t been sleeping much.
A long time leader in terms of businesses using Twitter, Dell, launched a partnership with Brighter Planet to help power earthtweet, a platform which uses the #earthtweet tag to aggregate tweets about what you’re doing to celebrate Earth Day. Whether you’re hosting an event, or coming up with a unique way to conserve, your earthtweets will inspire others to get involved, and could even win participants a brand new Dell laptop.
On Earth Day, we’re bombarded with environmental marketing messages. As ReGeneration.org pointed out, the two leading green web sites Treehugger and Grist.org engaged in a war of the words this week. Grist argues that the barrage of green promises is ineffective. Treehugger argued that the accusation is counterproductive, and green efforts (although preferably would be implemented year round) should be always be encouraged. I side with Treehugger, any movement no matter how small towards the greater good of our planet should be applauded and encouraged.
Amanda Burke, Communications
Wednesday, March 25, 2009
Twitter launches new Microsoft sponsored site ExecTweets.com... http://online.wsj.com/article/BT-CO-20090325-705583.html i'll be interested to see the results
Wednesday, January 28, 2009
It's a Living
Thought leader Charlene Li just posted a new presentation, “The Future of Social Networks,” in which she gives more concrete examples that social networking will be as ever-present as “air.” Cool stuff, especially when you consider the there are more than 1 billion people online worldwide, and Facebook is growing by leaps and bounds internationally as well as here in the U.S.
Also chiming in with advice to harness these billions of users, Kevin Rose, founder of Digg and cofounder of Revision3, posted “10 Ways to Increase Your Twitter followers” yesterday on TechCrunch. This web celebrity has more than 88,000 followers on Twitter making him the second-most followed after President Obama. In 2008 Twitter grew by 664% creating an opportunity that any company worth its salt can’t ignore.
But the million-dollar question is: how do we as marketing professionals use these social media tools to drive revenue, or are we forming these relationships simply to give consumers a closer look into what we’re really about? You can’t argue that if nothing else social networks are the ultimate PR tool, giving us yet another way to get the word out and make connections for ourselves and the brands we represent. After what I’m sure were hours of refreshing her Twitter page, this Mashable contributor gets us a bit closer to answering that question. “Top 40 Best Twitter Brands and the People Behind Them” lists companies -- including Dell, JetBlue, Chevrolet, and Starbucks – and great insights into how these mega brands are using Twitter to relate to their audiences. If you needed further evidence that social media is becoming like the “air” we breathe, this list of brands we interact with on a daily basis serve as the proof points.
Oh and while I was drafting this post…Demi Moore started a Twitter account http://twitter.com/mrskutcher. Happy tweeting!
Also chiming in with advice to harness these billions of users, Kevin Rose, founder of Digg and cofounder of Revision3, posted “10 Ways to Increase Your Twitter followers” yesterday on TechCrunch. This web celebrity has more than 88,000 followers on Twitter making him the second-most followed after President Obama. In 2008 Twitter grew by 664% creating an opportunity that any company worth its salt can’t ignore.
But the million-dollar question is: how do we as marketing professionals use these social media tools to drive revenue, or are we forming these relationships simply to give consumers a closer look into what we’re really about? You can’t argue that if nothing else social networks are the ultimate PR tool, giving us yet another way to get the word out and make connections for ourselves and the brands we represent. After what I’m sure were hours of refreshing her Twitter page, this Mashable contributor gets us a bit closer to answering that question. “Top 40 Best Twitter Brands and the People Behind Them” lists companies -- including Dell, JetBlue, Chevrolet, and Starbucks – and great insights into how these mega brands are using Twitter to relate to their audiences. If you needed further evidence that social media is becoming like the “air” we breathe, this list of brands we interact with on a daily basis serve as the proof points.
Oh and while I was drafting this post…Demi Moore started a Twitter account http://twitter.com/mrskutcher. Happy tweeting!
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