Originally Posted: May 28, 2009
Another mashup or real time social news? In a characteristically innovative move the New York Times has appointed the first Social Media Editor, Jennifer Preston presumably to manage all things new media. Read Write Web blogger Marshall Kirkpatrick says,
“The New York Times has done an incredible job leveraging Twitter informally, it’s a virtual case study of how journalists can effectively use the medium. The company’s other social media moves include a long list of powerful APIs, great infographics (some leveraging user generated content), lots of video and a real-time stream of updates from the organization. The business side of the Times is in as much trouble as the rest of the newspaper industry, but many in the organization seem prepared to stake its future on innovation. It’s a lot of fun to watch.”
Lots of fun, indeed Marshall. While we applaud the New York Times for recognizing the need to take bold moves in a time where the industry is suffering and in need of solid leadership, hiring a new social media editor brings a lot of interesting questions to the fore. How does the NYT plan to engage the social media community? With roots deep in traditional journalism yet not a lot of participation in the new medium, how will Preston ignite a new strategy? Social media is inherently a two-way channel, how will Preston handle the blurring lines?
This is a definitely a bold move and we’re curious to see how the New York Times plans to mix the old with the new. Send us your thoughts.
Click here to read the full post from Read Write Web…
Amanda Burke, Communications via Next StoryBoard
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